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Participants in the training session also had the opportunity to socialize in the virtual streets of the Legendaryum metaverse. BBVA has signed a collaboration agreement with Legendaryum to explore how these new channels can transform the model of remote customer relations.
BBVA Switzerland strengthens its competencies in digital assets with a new hire. 
BBVA's CEO in Switzerland participated in the fifth edition of the Crypto Valley conference, the flagship event of the Crypto Valley Association (CVA), where he, along with other industry leaders, emphasized the role of banking in blockchain developments.
Patience, courage, organization, and tenacity are often highlighted as key qualities of investment mentality. However, the first essential element is to have information and financial literacy to understand the risks... and the opportunities.
Cryptocurrencies and "blockchain" technology have become ubiquitous topics, representing a new form of global economy. BBVA in Switzerland has launched "Blockchain to go", a series of educational pills designed to provide individuals and businesses with the necessary knowledge to navigate this new field with confidence and security.
With more than 1,000 blockchain companies generating 6,000 jobs, Switzerland has become a "crypto nation" in the past decade. The coming together of different factors, such as innovation, economic environment, regulatory bodies and the development of a "crypto" context, have favoured this transformation.
BBVA's Swiss subsidiary has expanded its cryptoassets custody and trading service, which now supports trading in Ether. Ether, developed by Ethereum, is the second most widely used cryptocurrency after Bitcoin and expands BBVA Switzerland's groundbreaking range of products and services.
After six months of testing with a selected group of users, BBVA Switzerland is making its first cryptoasset trading and custody service available to all its private banking customers.
BBVA has started to deploy tests of its first commercial service for buying, selling, and holding digital assets. The new service, to be offered through BBVA Switzerland, will enable Bitcoin transactions and deposits with this cryptocurrency.
With the addition of USDC to its cryptocurrency range, BBVA in Switzerland is set to revolutionize and develop new growth potential for its customers, expanding its pioneering investment portfolio as a traditional bank and cryptobank.
BBVA expands its cryptocurrency custody and trading service in Switzerland by incorporating USD Coin (USDC), the leading stablecoin with an equivalent value to the U.S. dollar.
Art investments appreciated 8% in 2023 and 105% in the last 10 years. They can be used as collateral for obtaining credit, and tokenization has democratized their access.
Understanding in detail what investing is and how it works reduces fear and uncertainty. Stocks, Treasury bills, government bonds, venture capital, real estate purchases, commodities, or cryptocurrencies... There are many ways for our money to generate returns.
Switzerland invests 3% of its GDP in research and development (R&D). One-third comes from the public sector, which often turns to the university ecosystem. This is where groundbreaking research and startups emerge in sectors such as pharmaceuticals, medicine, and finance.
Tokenization makes it possible to convert all the sensitive information of a real asset into a blockchain token, which becomes the digital representation of that asset. Experts predict that in under ten years, asset tokenization will exceed USD 16 trillion and account for 10% of global GDP. 
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