This week the ninth edition of the Crypto Asset Conference, one of the most important Blockchain events at European level, was held in Frankfurt. BBVA in Switzerland participated at this event as sponsor and speaker. The conference brought together more than 450 participants in the event and over 4,000 online. first level.
Organized by the Frankfurt School Blockchain Center, the conference brought together industry experts, corporate leaders and business owners in the German city, the headquarters of the European Central Bank and one of the main financial cities in Europe. In a double session that took place from October 17 to 18, the aim was to learn more about the latest advances in digital assets, tokenization, cryptoassets, web3 and much more.
Alfonso Gómez, CEO of BBVA in Switzerland and Philippe Meyer, head of Digital Solutions and Blockchain at BBVA in Switzerland, participated in this meeting, contributing their insight into the blockchain ecosystem through interesting presentations and interactive debates. Both highlighted the primary role that education plays in this area, and the way in which, as a bank, it is not only essential to train employees in this area, but also to consider the responsibility that it has as a financial institution to educate customers and society in general.
“We need to understand why tokenization makes the financial industry more efficient. It is very important for the evolution of this system, which is changing the way we approach our customers”
Many topics were discussed at this conference, bringing together Blockchain experts. Among these issues, the importance of tokenization was highlighted, “we have to understand why tokenization makes the financial industry more efficient. It is very important for the evolution of this system, which is changing the way we approach our customers”, the CEO of BBVA in Switzerland, Alfonso Gómez, pointed out in his panel discussion “Tokenization is arriving, but slowly: why?”.
From regulatory challenges to technological advances, the Blockchain industry has been full of challenges and opportunities, and stands out for its ability to revolutionize the way in which this technology interacts with society through its different use cases and applications. “It's exciting to see participants not only debating, but creating real business opportunities,” says Philipp Sadner, Head of the Frankfurt School Blockchain Center and organizer of this meeting. Philippe Meyer, Head of Digital Solutions and Blockchain at BBVA in Switzerland, highlighted in his speech “the great number of opportunities that this market is opening up, not only for the financial industry, but globally, as it is still not a mature market”.
At BBVA, we are committed to advancing financial education and spearheading the digital banking revolution worldwide. In this way, addressing the evolution of customer needs and the significance of diversification in investment, BBVA private banking customers in Switzerland can combine the best of both worlds: traditional assets and digital assets in the same investment portfolio and with a custody service at the standard of a Swiss bank.
Investing is more than money
Take part in the most innovative investment trends that matter to you most with your digital account in Switzerland, from 10 thousand dollars, francs or euros.