Maximus Decimus Meridius, the fictitious character of the movie Gladiator (2000) certainly got it right when he asserted “Brothers, what we do in life… echoes in eternity”. Albeit not referring to innovation or development, his assertion certainly points to the concept of path dependence: the easy direction to take by following the decisions others have taken in the past. Indeed, it’s quite an eye-opener to see how Roman roads constitute practically a blueprint for their current European counterparts. Even more peculiar is to observe those alternatives to official routes, and quite often much more functional ones, which are created in natural spaces by walkers’ footprints, commonly known as ‘desire paths’. Can we elude the path of dependence when it comes to investing? Why is understanding trends critical?